We’re celebrating 30 years of Roll That Beautiful Bean Footage™!

We’ve got a lot in store over the next few months. See how much has changed since 1994 and scroll to learn more about that Beautiful Bean Footage.

The Beginning of the Beautiful Baked Bean

Our Baked Beans were created back in 1969. That’s 55 years ago! Navy beans were simmered in the Bush's Secret Family Recipe™ to create those Baked Beans we all know and love. Then in 1994, Jay Bush, spoke those five powerful words that changed the world of beans forever: “Roll That Beautiful Bean Footage™.” 

And we never stopped rolling it. Things change, but sometimes you catch something so darn good you just can’t bring yourself to change it. Much like our beans, that phrase is here to stay.​

So Darn Good

Rolling Bean Footage Over The Years

Watch as we celebrate that beautiful bean footage through the years.

Jay and Duke: The Stars of the Show​

Jay Bush, our founder A.J. Bush's great-grandson, first hit television screens nationally in 1994 featuring his laid-back personality and love of beans. The next commercials featured his trusty talking dog, Duke Bush. Duke would go on and attempt to sell the Bush's Secret Family Recipe™ in many mischievous ways. He was never successful, but we’d be lying if we said he wasn’t close.

These two captured the hearts of TV watchers for decades. As we look back on this legendary 30 year run, we can’t wait to see what shenanigans they get into next.​

Jay and Duke

Craft the perfect bean recipe

Find your favorite recipe combo! Select from the gallery below to start cookin!


Sweepstakes FAQs

  • Bush’s truly believes in the beauty of the bean, that’s why they’ve been rolling (and admiring) that beautiful bean footage for 30 years. The famous “Roll That Beautiful Bean Footage” line has become an iconic phrase used throughout decades that everyone knows and loves.

    The Roll That Beautiful Bean Sweepstakes is a fun way to celebrate the 30th anniversary of our ad campaign and engage our bean fans by rolling a secret code into beautiful bean footage for 30 hours only for fans to find it and register to enter the sweepstakes for the chance to win $30,000.

  • On May 9th, fans can head to RollThatBeautifulBeanFootage.com or look for a custom QR code on Bush’s social media pages, TV ads and Times Square billboards they can scan to watch beautiful bean footage and then register and enter the secret code for the chance to win $30,000.

    Fans can only enter once.

  • Yes! Any legal resident of the 50 United States or the District of Columbia who is 18 or older can enter by visiting RollThatBeautifulBeanFootage.com or scanning the QR code to be taken to the sweepstakes page. Participants will need to watch a video to uncover a secret code and then register and enter it for a chance to win $30,000 or other fun prizes.

  • Any legal resident of the 50 United States or the District of Columbia who is 18 or older can enter!

  • The Grand Prize and First Prize winners will receive an email from DJA (Don Jagoda Associates), the Administrator, notifying them later in May. Be sure to check your spam folder.

    Second Prize winners will automatically receive their prizes in the mail within eight-ten weeks from the end of the promotion.

  • Bush’s will randomly select one Grand Prize winner who will receive a $30K cash prize (awarded as a check); 250 First Prize winners who will receive a Pit Boss portable grill and 1,550 Second Prize winners who will receive a Bush’s Bean swag item.

    Click here to see the Official Rules.